Our lead category
Where trust, subscription economics, and repeat purchase decide whether a brand compounds or stalls. This is the category we’ve spent the most time inside.
$6.4M grown for one supplement brand8+ years173+ Shopify stores
Why this category is different
Almost nothing about a supplement can be judged from a photo. The buyer can’t taste it, can’t feel it working, and can’t verify a claim on their own — so the entire purchase rests on whether the page makes them believe. That makes supplement CRO less about aesthetics and more about evidence architecture.
Where the money goes
Four patterns we see repeatedly across wellness stores at this revenue level.
The panel is on the page, but nothing explains why the dose matters, what the sourcing is, or who verified it. Informed buyers leave to research and don't come back.
Subscribe-and-save is offered as a price cut instead of the obvious way to take something daily. The result is single purchases from customers who intended to repeat.
How many, when, with what, and for how long. Every unanswered question is a reason to close the tab, and support inboxes are full of them.
The hardest conversion in this category is the second one. If reordering takes more than a couple of taps, retention quietly leaks away.
How these buyers decide
Supplement buyers behave more like considered-purchase shoppers than impulse ones, and the store has to survive that scrutiny.
What we work on
Scoped from your roadmap — what your store actually needs, not a checklist we run on everyone.
Proof in this category
A full conversion overhaul for Luma — product pages, subscription flow, and checkout rebuilt around one question: what’s stopping the sale?
in revenue growth for Luma
LumaTespoBio&MeOmre
Supplement and wellness brands we’ve built and optimized for. Full case studies are on the work page.
Where to start
The teardown shows you the leaks, the roadmap ranks the fixes, and only then does a program make sense.
FAQ
Yes, and it’s usually a strength rather than a limitation. Regulated categories force you to persuade with structure, sourcing, and evidence instead of claims — which tends to convert better with informed buyers anyway. We work to whatever your legal review allows and build the argument inside those lines.
No — Recharge and native Shopify Subscriptions are both familiar territory. Most of the wins in subscription flows come from how the choice is presented and how easy cancellation looks, not from swapping platforms.
Often the bigger opportunity in this category isn’t first-purchase conversion at all — it’s the second one. If subscription take-up and reorder rate are soft, that’s where the compounding revenue is hiding, and it’s exactly what the teardown looks at.
