Retention
Recharge, Skio, Stay.ai, and native Shopify subscriptions — the offer, the flow, and the experience after the first order. Fifteen of our projects have run through this work.
15 subscription projects+15% subscription checkouts for one brandRecharge · Skio · Stay.ai
The problem
Almost every subscription problem we find is the same one wearing different clothes: the customer can see the saving but can’t see how to get out. Cancellation terms buried, skip options invisible, frequency fixed, the whole arrangement explained after checkout rather than before it.
So they take the one-time price, or they leave — and the brand concludes its subscription offer isn’t compelling enough and discounts it further. The offer usually wasn’t the problem. The uncertainty was.
What the work involves
Some of it is interface, some of it is the offer itself, and some of it only shows up after the first order.
Food & Beverage
A premium matcha brand whose Starter Kit combined a one-time product with recurring refills — genuinely useful, and genuinely confusing until the flow explained visually how the two fit together.
Where this sits
This service isn’t sold on its own — it’s scoped into a program from your roadmap, at a fixed price agreed before anything starts.
Rebuild the full subscription experience, from product page to account.
Related services
Finding and fixing where a store loses revenue.
Every step between wanting it and paying for it.
Onto Shopify Plus without losing what works.
Structured experimentation where traffic supports it.
FAQ
Recharge most often, plus Skio, Stay.ai, and native Shopify subscriptions. The app matters less than people expect — most of the revenue is in how the offer is presented and how much certainty the buyer has before committing.
Usually the opposite, and it’s the most common disagreement we have with brands. Hiding the exit doesn’t retain people who want to leave; it stops people who were considering subscribing from starting. Clear terms convert better at the front of the funnel than hidden terms retain at the back.
That’s a different problem in the same system, and often a more valuable one. It usually lives after the first order — replenishment timing, the account experience, and whether there’s a pause option before the cancel button.
Yes, and it’s some of the most delicate work we do. We’ve migrated complex subscription systems onto Shopify Plus without interrupting recurring revenue — that data is the business, and it’s planned before anything else moves.
Yes. Fifteen of our projects involve subscription work across supplements, food and beverage, beauty, household, and oral care. The buyer psychology is remarkably consistent — the fear of being locked in doesn’t change with the product.
