Selected work
Eight years of conversion work, store builds, and platform migrations across supplements, food and beverage, beauty, and apparel. Every number below is one we can stand behind.
8+ years173+ Shopify storesSupplements · F&B · Beauty · Apparel
Results we can show
Fifteen projects where the outcome was measured and we’re able to publish it. Each one links to the full story.
Supplements & Wellness
in new annual revenue
Structured CRO across 15 separate product funnels — 37 successful A/B tests on landing pages, offers, and the returning-customer experience.
Fashion & Apparel
in new annual revenue
Continuous A/B testing and interface rebuilds, plus tested upsell and cross-sell placements that lifted average order value.
Beauty & Skincare
conversion rate · +$2.4M revenue
Full-journey CRO for a brand scaling on paid acquisition — channel-specific landing pages, bundle strategy, and testing across every key page.
Fashion & Lifestyle
conversion rate · +50% mobile
Ecommerce audit, navigation framework, and content architecture rebuilt across Shopify Plus, plus UX for a dedicated iOS app.
Activewear
conversion rate · +22% AOV
Shopify Plus storefront rebuild through a rebrand, with behavioural personalization and continuous testing.
Beauty & Skincare
revenue per £1 of effort
Combined CRO and SEO programme — +251% organic revenue, +178% sessions, and +209% transactions inside nine months.
Home & Outdoor
marketing revenue in year one
Redesign plus a structured performance framework for a DTC and B2B brand: +535% user growth, +26% AOV, +94% from email flows.
Food & Beverage
conversion rate · +4% AOV
UX and data audit on an already-strong store, then homepage hierarchy, navigation, subscription visibility, and cart all rebuilt.
Supplements & Wellness
CRO tests · −90% bounce rate
A long-term optimization programme through three redesigns, two rebrands, 22 product launches, and 28 system integrations.
Sport & Swim
peak revenue · +37% orders
A focused pre-peak sprint on a complex catalogue: navigation, taxonomy, search relevance, and front-end performance.
Supplements & Wellness
conversion rate
Amazon to DTC: full rebrand from AfterDrink, a custom Shopify build, subscriptions, and CRO testing that added roughly $15 to AOV.
Supplements & Wellness
users · 15+ markets live
Magento to Shopify Plus with multi-market architecture, advanced subscriptions and bundling, and real-time SAP integration.
Beauty & Skincare
conversion rate
Theme migration and UX work that connected educational content to product pages — without a full rebuild.
Food & Beverage
conversion rate · +15% subscriptions
A Starter Kit subscription flow redesigned so buyers could actually see how the one-time purchase and recurring refills fit together.
Supplements & Wellness
sales within 60 days
A Shopify Plus build with in-page subscriptions and structured educational content — traffic up 50% alongside it.
More of the work
Projects where the result belongs to the brand’s own reporting, or where the win was structural rather than a single metric.
Fashion & Apparel
#2 for “polo shirts” in 3 months
Shopify Plus migration with a structured SEO transition that preserved rankings and improved them after launch.
Beauty & Skincare
3.01% conversion rate at launch
A full store launch on a tight timeline — subscriptions, reviews, shipping, notifications, and TikTok Shop integration.
Jewellery
Lead-gen → full ecommerce
A custom ring builder wired to a live diamond directory, turning an appointment-booking site into a transactional Shopify Plus store.
Oral Care
Custom platform → Shopify Plus
A subscription-led brand migrated off a bespoke build, with full data mapping and a more flexible recurring experience.
Household
Zero-disruption migration
A complex subscription system migrated to Shopify Plus without interrupting recurring revenue, plus a multi-market setup.
Beauty (B2B + D2C)
Manual rewards → automated
Dual storefronts unified on Shopify Plus, with a tier-based professional rewards programme automated end to end.
Fashion (footwear)
3 brands replatformed
Three Magento stores moved to Shopify Plus under one system, with real-time SAP sync and automated Klaviyo flows.
Food & Beverage
Loyalty ecosystem built
A Shopify Plus rebuild with modular architecture for sub-brands, plus a custom loyalty and membership system.
Food & Beverage
Shopify 2.0 relaunch
Food & Beverage
Bespoke theme + subscriptions
A fully custom build with subscriptions in the purchase flow, a free-shipping progress bar, and a dynamic cart.
Food & Beverage
Build-a-Box bundle builder
A bespoke store with a custom bundle builder, subscriptions, a product quiz, and a custom cart experience.
Food & Beverage
Retail brand taken DTC
A mobile-first redesign for Tillamook Country Smoker with quick add-to-cart and a foundation built for subscriptions.
Food & Beverage
Custom Shopify Plus build
A non-alcoholic spirits brand built around shoppable recipes, quick shop, and recommendation-driven discovery.
Beauty (fragrance)
Discovery & search rebuilt
A Shopify Plus 2.0 store for a large fragrance catalogue, with structured filtering, improved search, and upsell systems.
Beauty (hair wellness)
Speed rebuilt in 4 months
A performance audit and theme-architecture rebuild that turned load-time gains into conversion and AOV gains.
Equipment / mobility
Custom product configurator
A premium rebrand and bespoke store with a real-time visual configurator for personalising each scooter.
Equipment (cycling)
Complex configuration simplified
A Shopify 2.0 rebuild for custom-built bikes, with localisation and flexible payments for international buyers.
Fashion (golf)
Multi-market on Shopify 2.0
A migration for a UK and US brand, with quick-buy, wishlist, loyalty integrations, and a multi-store international setup.
Beyond storefronts
Two apps published to the Shopify App Store — API architecture, checkout integration, and ongoing maintenance against platform updates.
Public Shopify App
Checkout address accuracy
A public app embedding three-word addressing directly into checkout, with auto-suggest, regional rules, and cross-theme support.
Public Shopify App
Real-time data synchronisation
A public app connecting stores to the Voyado platform via webhooks and API polling, with Shopify 2.0 app blocks for loyalty.
How to read this page
Across eight years and 173+ stores, not everything belongs on a page like this. Some work sits under NDA. Some was delivered inside a brand’s own project team, where the result is theirs to claim. And some produced numbers we can describe but can’t independently evidence — so those are left out rather than dressed up.
What you can do instead of taking our word for it is have us look at your store. The free teardown applies the same thinking to your own site, within 48 hours, at no cost and with no call required.
Work with us
Always with a free teardown, then a free roadmap. You see the thinking before anything is agreed.
FAQ
Because we only publish figures we can stand behind and are cleared to share. Where a result belongs to a brand’s internal reporting, sits under NDA, or can’t be independently evidenced, we describe the work instead of attaching a number to it.
For some, yes. References are usually arranged once a project is genuinely being considered rather than at first contact, and we’ll tell you plainly if a particular brand isn’t available for it.
Often, and it’s some of the most effective work we do. Where a brand has internal developers or designers, we take the conversion side and agree who owns what before anything starts — that’s what stops three vendors arguing over whose change broke the number.
Yes. Around a quarter of the work on this page is platform migration — Magento to Shopify Plus, custom builds to Plus, multi-market setups, and complex subscription data moved without downtime. App development is less frequent but we’ve shipped public apps to the Shopify App Store.
Only if you agree to it. Plenty of clients prefer not to be named, and that’s completely normal. Nothing goes on this page without permission — including the numbers.
You don’t have to take our word for it. The free teardown is exactly that thinking applied to your store, delivered within 48 hours, at no cost and with no call required.
