
Speed
What actually slows down a Shopify store
Apps get blamed for slow Shopify stores. Theme architecture is usually the real cause, and the Shopify speed score is a poor guide to either.

Apps get blamed for slow Shopify stores. Theme architecture is usually the real cause, and the Shopify speed score is a poor guide to either.

You don’t need enterprise traffic to test. You need to test bigger things, in the right order, and stop calling small differences wins.

Most underperforming subscription offers aren’t priced wrong. They’re explained wrong — and shoppers decline anything they don’t fully understand.

Most brands respond to flat conversion by rebuilding. It’s the slowest, most expensive answer — and it throws away everything that was already working.