Performance
Theme architecture, asset delivery, and app load — the work that makes pages render faster and stops buyers leaving before they’ve seen the product. Not a score-chasing exercise.
+27% page-load speed for one brandSpeed rebuilt in 4 months for another8+ years
The problem
Speed is the only conversion problem that costs you customers before they’ve evaluated anything. A visitor who leaves during load didn’t reject your product, your price, or your brand — they never got far enough to have an opinion, and you paid for the click anyway.
On Shopify the causes are usually predictable: apps loading scripts on every page whether they’re needed or not, images delivered at the wrong size, and theme code that accumulated over years of small changes. It’s rarely one thing, which is why chasing a score doesn’t fix it.
What the work involves
A score is a symptom, not a target. What matters is when the page becomes usable and buyable.
Fashion (activewear)
Part of a Shopify Plus rebuild where performance was treated as a conversion input rather than a technical chore — and where the speed gain sat alongside a 168% conversion rate improvement.
Where this sits
This service isn’t sold on its own — it’s scoped into a program from your roadmap, at a fixed price agreed before anything starts.
Related services
Finding and fixing where a store loses revenue.
Custom themes, builders, and configurators.
Every step between wanting it and paying for it.
A structured review of the whole buying path.
FAQ
Usually, but that isn’t the goal and we’d rather be clear about it. A store can score well and still feel slow to a buyer on mobile data. We optimise for when the page becomes usable and buyable, and the score tends to follow.
Some of them, probably. Apps are quick to add and quietly expensive in page weight, and most stores are carrying at least one that isn’t earning its cost. We’ll show you what each is costing and let you decide — we don’t remove anything unilaterally.
It depends entirely on what’s causing the slowness, which is why we won’t quote a figure before looking. A store weighed down by unused scripts has more headroom than one that’s already lean.
Yes, and more so on mobile and on paid traffic where expectations are lower and patience shorter. It also compounds — every other improvement you make is worth more on a store people don’t abandon during load.
The rebuild is, but the regression isn’t. Speed decays as apps and features get added over time, which is why Partner includes monitoring — a store optimised once and left alone drifts back within a year.
