Experience
Structure, hierarchy, and clarity through the buying path. Shopify UX and UI work measured against whether more people got to the end of it.
+235% conversion for one fashion brand+168% for another8+ years
The problem
Design is where most brands invest first and measure least. A store can be genuinely well-crafted and still fail to sell, because craft answers “do I want this” while buyers are usually asking something narrower: is this right for me, can I trust it, and what happens if I’m wrong.
When those questions go unanswered, better photography just produces more browsing. The design work that moves revenue is usually structural — what appears in what order, what’s visible without scrolling, and how quickly someone can get from wanting something to owning it.
What the work involves
We work with your existing brand rather than replacing it — unless the evidence says the brand itself is costing you orders.
Fashion & Lifestyle
A globally recognised streetwear brand scaling fast on Shopify Plus, where catalogue complexity and inconsistent content structure were making a strong brand harder to buy from.
Where this sits
This service isn’t sold on its own — it’s scoped into a program from your roadmap, at a fixed price agreed before anything starts.
Related services
Finding and fixing where a store loses revenue.
Custom themes, builders, and configurators.
Structured experimentation where traffic supports it.
Every step between wanting it and paying for it.
FAQ
Not for its own sake. We’re changing structure, sequence, and clarity — not repainting your identity. Where a specific design choice is measurably costing orders we’ll show you the evidence and let you decide, rather than argue taste.
Usually not, and we’d push back if you asked for one without a reason. Most UX gains come from restructuring what’s already there. A full redesign is a conclusion the evidence sometimes reaches, not a starting point.
Because imagery answers “do I want this”, not “is this right for me”. When the second question goes unanswered, good photography produces more browsing rather than more orders. The fix is usually guidance and proof, not another shoot.
Yes, and usually we should. Working inside your system keeps the store coherent and makes everything we build easier for your team to extend afterwards.
Rarely, and only where it’s genuinely blocking the ecommerce work — we did a full rebrand for one D2C launch. Brand identity as a standalone project isn’t what we’re best at, and we’ll point you somewhere better.
