Food & Beverage
A non-alcoholic spirits brand with a strong visual identity and a growing range, needing discovery to keep pace with the creative direction.
Shopify PlusShopify 2.0Custom theme
Shopify Plus build
Recipe content
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The challenge
CleanCo needed an ecommerce experience balancing a vibrant visual identity with usability and performance. As the range grew, customers needed to explore and discover products easily while the brand experience stayed consistent.
There was also a need to improve conversion opportunities and average order value — without compromising a creative direction that was central to the brand’s appeal.
What we did
A custom build where discovery and brand storytelling reinforce each other rather than compete.
The results
With discovery and order value improved without diluting the brand.
The takeaway
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