Food & Beverage
A premium matcha brand whose Starter Kit combined a one-time product with recurring refills — genuinely useful, and genuinely confusing.
ShopifyRechargeSubscription strategy
Conversion rate
Subscription checkouts
Average order value
The challenge
JENKI’s existing theme limited performance and flexibility, and the store needed a clearer structure to support subscription growth while holding a calm, premium feel.
The harder problem was the Starter Kit itself. It combined an upfront product with ongoing refills — a sensible model that was easy to misread, and any confusion at that moment sends a buyer to the one-time option or away entirely.
What we did
Migration unlocked flexibility; the real work was making the offer legible at a glance.
The results
Achieved by explaining the offer more clearly rather than discounting it further.
The takeaway
More work
