Food & Beverage
A globally recognised beverage brand with enormous cultural presence, on an outdated theme that couldn’t handle a growing catalogue or new sub-brands.
Shopify PlusLoyalty & membershipModular theme system
Architecture for sub-brands
Loyalty and membership
Content management
The challenge
The existing Shopify setup was built on an outdated theme with limited flexibility, making a growing product catalogue and new sub-brands difficult to manage. The platform lacked the structure for effective product discovery, storytelling, and personalization.
There was also a clear opportunity in loyalty. A brand with this level of cultural attachment had every reason to build a membership ecosystem — it simply had nowhere to put one.
What we did
A theme system flexible enough for multiple product types, with loyalty designed as part of the experience.
The results
With loyalty built in rather than added as an app.
The takeaway
More work
