Food & Beverage
An alcohol-free beer brand already performing well, carrying inefficiencies that weren’t visible until the data was read properly.
ShopifyUX & CROSubscription optimization
Conversion rate
Average order value
Speed and responsiveness improved
The challenge
Days Brewing had a strong identity and a growing customer base, and the store was already converting reasonably. That made the problems harder to see: low engagement with product navigation, inconsistent messaging and calls to action, and visual clutter obscuring what the products actually did for the buyer.
The subscription offer was underused across product and cart, and performance data pointed to headroom in speed and responsiveness — particularly on mobile, where most of the traffic was.
What we did
A UX and data audit came first, using behavioural insight and analytics to find friction before anything changed.
The results
With order value up and the mobile experience no longer working against the buyer.
The takeaway
More work
