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Food & Beverage

A Shopify 2.0 relaunch with subscriptions and loyalty rebuilt.

A leading sustainable coffee brand with strong physical retail, needing the online experience to match what happens in the shops.

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Shopify 2.0RechargeLoyaltyLion

2.0

Relaunch delivered

Quiz

Personalized recommendations

Rewards

Structured loyalty programme

The challenge

An online experience that didn't match the in-store one.

Origin Coffee’s store needed upgrading to support growing ecommerce demand and deliver a more seamless experience — one aligned with a strong physical retail presence where staff guide customers to the right roast.

The subscription model needed enhancement to improve retention, and the loyalty programme needed restructuring to deliver clearer value and genuinely encourage repeat purchase.

origin coffee roast

What we did

Rebuild on 2.0, then replicate the shop floor.

Personalization used to recreate the guidance a customer would get in person.

  • Store migrated to Shopify 2.0 with a custom experience for performance and flexibility
  • A clean, intuitive interface designed to guide users through the purchase journey
  • Subscription system enhanced for usability
  • A product recommendation quiz introduced to replicate the in-store experience
  • A structured rewards-based loyalty programme implemented with clear benefits
  • Integrations added for customer support, reviews, and search
Blueprint illustration of a parcel circling a closed loop with repeat interval markers

The results

A relaunch that improved performance quickly.

With subscriptions and loyalty both doing more work for retention.

  • Improved ecommerce performance shortly after the Shopify 2.0 relaunch
  • Enhanced subscription experience driving customer retention
  • Increased engagement through personalized product recommendations
  • Stronger customer loyalty through a rewards-based system
  • Improved product discovery and overall user experience

The takeaway

In coffee, the shop assistant is the conversion mechanism. Online, a well-built quiz does the same job.

Built with

The stack.

Shopify 2.0RechargeOkendoLoyaltyLionKlevuGorgiasLiquidUX & UI DesignSubscription Systems

Services used on this project

Subscription Optimization

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Shopify Plus Development

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UX & UI Design

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