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Legal

Privacy Policy

What we collect, why we collect it, and what you can ask us to do with it. Written to be read rather than to be impenetrable.

Last updated: 23 July 2026

1. Who we are

Ample Code is a Shopify conversion, UX and development practice operating from Pakistan and working with ecommerce brands internationally, including in the United Kingdom and European Union.

For the purposes of UK and EU data protection law, Ample Code is the data controller for personal data collected through this website. You can reach us at admin@amplecode.agency.

[Insert registered business name and address here once your entity is formed — until then, your trading name and contact email are what applies.]

2. What we collect

Information you give us

When you submit the teardown request form or the contact form, we collect:

  • Your name
  • Your email address
  • Your store URL
  • Your monthly revenue range
  • Anything you write in the message field

If you book a call through our scheduling provider, they collect your name, email, chosen time and any notes you add. That booking data sits with them as well as with us — see section 5.

Information collected automatically

Like most websites, ours records limited technical information when you visit: IP address, browser and device type, pages viewed, time on page, and how you arrived. This is collected through analytics tools and only where you have accepted analytics cookies.

What we do not collect

  • We do not take payments on this website, so we never see card or bank details
  • There are no user accounts, so we hold no passwords
  • We do not collect special category data (health, beliefs, biometrics and similar), and ask that you don’t send it to us

3. Why we use it, and our legal basis

Under UK and EU law we need a lawful basis for using your personal data. Ours are:

  • To respond to your enquiry and deliver what you asked for — such as recording your free teardown or replying to a message. Legal basis: performance of a contract, or steps taken at your request before entering one.
  • To follow up on an enquiry you started — a short, relevant follow-up if we haven’t heard back. Legal basis: legitimate interests, being our interest in doing business and yours in getting a reply. You can ask us to stop at any time and we will.
  • To understand how the website is used — which pages help and which don’t. Legal basis: your consent, given through the cookie banner.
  • To meet legal or accounting obligations where they apply. Legal basis: legal obligation.

We do not sell your data. We do not share it with advertisers. We do not add you to a mailing list because you filled in a contact form.

4. How long we keep it

  • Enquiries that don’t become projects: up to 24 months, then deleted
  • Client project records: for the duration of the engagement and up to 6 years afterwards, where needed for accounting and legal reasons
  • Analytics data: retained according to the analytics provider’s settings, currently 14 months
  • Form submissions stored in the website database: cleared periodically once the enquiry has been dealt with

If you’d like your data removed sooner, ask — see section 7.

5. Who else may see it

We use a small number of third-party services to run the website and the business. Each processes some data on our behalf:

  • Our web host — stores the website and any form submissions saved in its database
  • Google Analytics — website usage statistics, only where you’ve accepted analytics cookies
  • Cal.com — call bookings, if you choose to book one
  • Our email provider — receives and stores form submissions sent to us by email

We share data with these providers only so far as they need it to provide their service. We do not sell, rent or trade personal data to anyone.

International transfers

We operate from Pakistan, and some of our providers are based in the United States. This means personal data you give us will be transferred outside the UK and European Economic Area. Where that happens, we rely on appropriate safeguards such as the providers’ standard contractual clauses and equivalent transfer mechanisms. If you’d like detail on a specific provider, ask and we’ll tell you.

6. Cookies

We use a small number of cookies. Essential ones make the site work and cannot be switched off. Analytics cookies only run if you accept them in the banner, and you can change your mind at any time.

Full detail is in our Cookie Policy.

7. Your rights

If you’re in the UK or EU, you have the right to:

  • Ask what personal data we hold about you, and get a copy
  • Have inaccurate data corrected
  • Ask us to delete your data, where there’s no overriding reason to keep it
  • Ask us to restrict how we use it
  • Receive your data in a portable format
  • Object to processing based on legitimate interests, including any follow-up contact
  • Withdraw consent at any time, where consent is the basis we rely on

To exercise any of these, email admin@amplecode.agency. We’ll respond within 30 days, and there’s no charge.

If you’re unhappy with how we’ve handled your data, you can complain to your local supervisory authority — in the UK that’s the Information Commissioner’s Office (ico.org.uk). We’d rather you told us first so we can put it right.

8. Security

The website runs over HTTPS, access to the systems holding enquiry data is restricted, and we keep software updated. No system is completely secure, and we won’t claim otherwise — but we don’t collect payment details or sensitive data, which meaningfully limits what’s at stake.

9. Children

This website and our services are aimed at businesses. We don’t knowingly collect data from anyone under 16. If you believe a child has given us personal data, tell us and we’ll delete it.

10. Changes to this policy

If we change how we handle personal data, we’ll update this page and change the date at the top. Material changes will be noted clearly rather than quietly.

Questions about this policy?

Email admin@amplecode.agency and a person will reply — usually the same day.