Supplements & Wellness
A New Zealand wellness brand with plant-based protein and marine collagen, and a website that wasn’t telling anyone why any of it mattered.
Shopify PlusSubscriptionsContent strategy
Sales within 60 days
Website traffic
Via subscriptions
The challenge
Noode’s online presence didn’t communicate the brand’s story or product value effectively. The site lacked structure and clarity, making it difficult for customers to explore the range or understand what each product actually did for them.
There was also no subscription functionality, which capped repeat purchase in a category built on it — and no educational content, which in wellness is how trust gets built before a first order.
What we did
A clean build focused on communicating benefits, with retention designed in rather than bolted on.
The results
With traffic up 50% alongside it, and retention improving through subscriptions.
The takeaway
More work
