Book a Free Teardown

Equipment

A custom product configurator for a premium rebrand.

An electric mobility brand repositioning as design-led and premium, needing customers to personalize a considered purchase online.

Book a Free Teardown
See all work

ShopifyCustom configuratorKlaviyo

Custom

Product configurator

Real-time

Visual updates

Premium

Positioning delivered

The challenge

The brand said premium. The website didn't.

The existing brand and website didn’t reflect the positioning Solar Scooters wanted. A more refined, modern digital presence was needed to match a high-end, lifestyle-driven product.

The harder problem was customization. Buyers needed to personalize their scooter intuitively, and product features had to be communicated clearly without overwhelming anyone — while keeping the site easy for a small team to manage.

Solar Scooters electric scooter on a dark background

What we did

Minimal design, maximal clarity.

A bespoke build where the configurator carries both the personalization and the product education.

  • A bespoke Shopify store designed with minimal, modern design and strong visual identity
  • Structure built to highlight product quality on a clean, engaging interface
  • A custom product configurator allowing personalization across options
  • Real-time visual updates so buyers see their selections as they make them
  • Interactive content sections with visual indicators and feature highlights
  • Backend structured for full team content control as the brand evolves
Blueprint illustration of modular components connecting into a base plate

The results

A premium experience with configuration built in.

And product understanding improved without walls of text.

  • Enhanced brand positioning with a premium, modern Shopify experience
  • Improved user engagement through the interactive product configurator
  • Increased conversion opportunities with clearer product visualization
  • Reduced friction in decision-making through simplified information delivery
  • A scalable, easy-to-manage setup for ongoing updates

The takeaway

For a considered purchase, the configurator isn't a feature — it's the showroom. Seeing the choice is what makes it feel real.

Built with

The stack.

ShopifyKlaviyoLiquidHTML/CSS/JavaScriptUX & UI DesignCROCustom Product ConfiguratorInteractive UI

Services used on this project

Shopify Plus Development

Explore →

UX & UI Design

Explore →

Shopify CRO

Explore →

More work

Similar projects.

Equipment

Condor Cycles

Complex

Read the case study →

Jewellery

Hearts of London

Bespoke

Read the case study →

Home & Outdoor

Desert Steel

+62%

Read the case study →

See all projects