Beauty & Skincare
A perfume brand that grew from startup to a multi-million-pound business in a decade, with a range that had outgrown its own navigation.
Shopify PlusShopify 2.0Search & filtering
Filtering and search
Storefront on 2.0
And recommendations integrated
The challenge
With a large and diverse product catalogue, the main challenge was enabling customers to discover, search, and navigate the range. The existing experience needed better structure to support exploration while holding a consistent brand identity.
There was also unrealised conversion opportunity in recommendations and upsells, and the store had to remain fast, scalable, and manageable as the range continued to expand.
What we did
A Shopify Plus 2.0 build with discovery treated as the primary design problem.
The results
With conversion opportunities built into the discovery path rather than added afterwards.
The takeaway
More work
