Beauty & Skincare
A fast-growing plant-based hair wellness brand losing conversions to slow load times caused by how the theme had been built.
ShopifyPerformance auditTheme architecture
To significant speed gains
Conversion rate
Average order value
The challenge
Vegamour’s site was experiencing slow load times caused by inefficient development practices and unoptimized theme architecture — problems that had accumulated rather than arrived all at once.
Those load times were hurting user experience and conversion, and limiting the brand’s ability to scale paid traffic profitably. The constraint was that bottlenecks had to be found and fixed without rebuilding the entire site.
What we did
Standard optimization first, then the deeper work in how the theme itself was structured.
The results
With conversion and order value both moving as a result.
The takeaway
More work
