Book a Free Teardown

Food & Beverage

Taking a retail brand direct to consumer.

Tillamook Country Smoker had strong US retail distribution and a digital presence that didn’t reflect any of it.

Book a Free Teardown
See all work

ShopifyRedesignSubscription foundation

Retail

Brand taken DTC

Mobile-first

Experience rebuilt

Quick

Add-to-cart from listings

The challenge

Shelf presence doesn't transfer to a website by itself.

Despite strong retail success, the brand’s digital presence was outdated and didn’t reflect its market position. There was no real ecommerce foundation to support direct-to-consumer growth or customer engagement.

The work was as much identity as interface: building a digital presence worthy of the brand while improving usability, reducing friction, and enabling subscriptions and email capture for the first time.

tcs jerky snacks

What we did

Design for the phone, remove the steps.

A mobile-first build with purchase friction stripped out of the browsing experience.

  • Store designed and developed for usability, performance, and brand alignment
  • Products, promotions, and collections presented clearly with flexible content control
  • Quick add-to-cart implemented — variants and quantities selectable from listing pages
  • Browsing flow preserved by removing the need to visit a product page to buy
  • Mobile-first optimization for the majority of users
  • Adaptable content sections added for campaigns and key messaging
  • Store structured to support subscriptions and future marketing
Blueprint illustration of a parcel passing through three sequential checkout gates

The results

A digital presence that matches the shelf.

With a foundation built for DTC growth rather than retrofitted to it.

  • Improved user experience with streamlined navigation and purchase flow
  • Reduced friction through quick add-to-cart functionality
  • Enhanced mobile experience for the majority of users
  • Stronger digital presence aligned with brand identity
  • A scalable setup supporting DTC growth and subscriptions

The takeaway

For snack brands, the product page is often an unnecessary step. Letting people buy from the listing removed it.

Built with

The stack.

ShopifyLiquidHTML/CSS/JavaScriptUX & UI DesignCROCustom FunctionalitySubscription Systems

Services used on this project

Shopify CRO

Explore →

Shopify Plus Development

Explore →

Subscription Optimization

Explore →

More work

Similar projects.

Food & Beverage

Hippeas

Bespoke

Read the case study →

Food & Beverage

Bio&Me

Build-a-Box

Read the case study →

Food & Beverage

Days Brewing

+44%

Read the case study →

See all projects