Beauty & Skincare
A UK natural beauty brand with traffic that wasn’t converting efficiently and organic visibility that wasn’t being built deliberately.
ShopifyCRO & SEO+251% organic revenue
Revenue per £1 of effort
Revenue from organic
Sessions in 9 months
The challenge
Tropic Skincare had no structured performance strategy, which meant existing traffic converted less efficiently than it should have — and opportunities to improve it were being missed rather than deliberately declined.
Organic visibility had the same issue from the other direction. Content structure, internal linking, and technical SEO all needed work, and treating acquisition and conversion as separate projects would have left value on the table in both.
What we did
CRO and SEO run together, so every visibility gain landed on pages that were also converting better.
The results
Organic revenue up 251% and transactions up 209% inside nine months, on traffic that was converting better than it had been.
The takeaway
More work
