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Beauty & Skincare

A full store launch — and a 3.01% conversion rate out of the gate.

A tanning brand with bold brand guidelines, a short timeline, and a requirement for subscriptions, reviews, and TikTok Shop from day one.

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ShopifyTheme buildTikTok Shop

3.01%

Conversion rate post-launch

Full

Backend and operations set up

TikTok

Shop integrated

The challenge

Everything, at once, on a deadline.

The project required translating existing brand guidelines into a fully functional store within a short timeline — which ruled out a bespoke build and made the theme-based route the sensible call rather than a compromise.

Beyond design and development, the store needed a complete backend: subscriptions, reviews, shipping, and customer notifications. TikTok Shop integration added another layer, requiring a clean connection between sales channels.

lazy tan products

What we did

Theme-based, but optimized like a custom build.

Speed of delivery without treating performance or usability as things to fix later.

  • Store built on a theme, optimized to match the brand's tone while holding performance
  • Design focused on clear navigation, simplified flows, and strong visual identity
  • Subscription functionality implemented to support recurring revenue
  • Review systems added for trust and user-generated content
  • Full store setup — shipping, notifications, and CRM configuration
  • TikTok Shop integrated with Shopify for connected multichannel selling
Blueprint illustration of a parcel circling a closed loop with repeat interval markers

The results

3.01% conversion rate at launch.

A complete, operational store rather than a storefront waiting for its backend.

  • Fully launched store with complete backend and operational setup
  • Seamless integration with TikTok Shop for multichannel selling
  • Conversion rate of 3.01% achieved post-launch
  • Improved user experience with clear navigation and simplified purchase flow
  • Strong alignment between brand identity and ecommerce performance

The takeaway

A theme build isn't a lesser build. Done properly it launches faster, costs less, and converts just as well.

Built with

The stack.

ShopifyTheme DevelopmentSubscription SystemsTikTok Shop IntegrationLiquidUX & UI DesignCROReviews & UGC

Services used on this project

Shopify Plus Development

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Subscription Optimization

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Shopify CRO

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