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Shopify App

A public Shopify app for real-time data synchronisation.

A customer experience and marketing platform whose merchants had no clean way to connect their Shopify stores to it.

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Shopify APIGraphQLWebhooks

Public

App on the Shopify App Store

Real-time

Data synchronisation

2.0

App blocks for storefronts

The challenge

Disconnected data makes personalization impossible.

Merchants using Voyado lacked a seamless way to connect their Shopify stores with the platform, which left customer data fragmented, personalization limited, and marketing automation inefficient.

The app had to sync large volumes of customer and behavioural data in real time, with accuracy and minimal disruption — a reliability problem more than a feature problem.

Voyado platform brand mark

What we did

Assume the connection will fail, and design for it.

A hybrid sync approach so data stays consistent even in the edge cases that break single-method integrations.

  • A public Shopify app connecting stores to Voyado with automated data synchronization
  • Customer data, order history, and behavioural events captured for segmentation
  • A hybrid approach using webhooks plus API polling for consistent data flow
  • Edge cases handled rather than assumed away
  • Shopify 2.0 app blocks built so merchants can add loyalty and promotional features
  • Designed for flexibility and scale with ongoing maintenance against platform changes
Blueprint illustration of modular components connecting into a base plate

The results

Accurate data, synchronised automatically.

Supporting personalization, targeted offers, and omnichannel experiences across markets.

  • Improved data accuracy and synchronization across platforms
  • Enhanced customer engagement through personalized marketing
  • Increased conversion opportunities with targeted offers and promotions
  • Reduced manual effort through automated data syncing
  • A scalable app supporting multi-market and omnichannel experiences

The takeaway

Webhooks are reliable until they aren't. Building the polling fallback is the difference between an app that works and one that mostly works.

Built with

The stack.

Shopify APIGraphQLREST APILiquidJavaScriptShopify CLIApp DevelopmentWebhooks

Services used on this project

App Development

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Shopify Plus Development

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Shopify Migration

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