Food & Beverage

A custom Build-a-Box builder for Bio&Me.

A gut-health brand needing a store built from nothing, with subscriptions, bundling, and guided product selection all working together.

ShopifyCustom buildOctane AI quiz

Build-a-Box

Custom bundle builder

Quiz

Guided product selection

Higher

AOV via bundles

The challenge

Custom functionality on a template is always a compromise.

Bio&Me required a completely new ecommerce experience supporting a range of custom features while maintaining strong performance — subscriptions, a bundle builder, and interactive elements like quizzes, none of which fit neatly into an off-the-shelf theme.

The site had to balance flexibility, usability, and scalability while staying aligned with the brand and optimized for conversion. Bolting each feature on as an app would have cost speed and coherence.

Bio&Me gut-health oat products with fresh berries

What we did

Wireframe first, then build it properly.

A fully bespoke build so the functionality fit the offer, rather than the offer bending to the template.

Blueprint illustration of modular components connecting into a base plate

The results

Higher order value, lower bounce.

With engagement lifted by interactive elements that helped rather than decorated.

The takeaway

Build-your-own-box works because it turns a decision into a small, enjoyable sequence of decisions. That's a UX problem before it's a development one.

Built with

The stack.

ShopifyRechargeOctane AILiquidHTML/CSS/JavaScriptUX & UI DesignCustom ThemeBundle BuilderSubscription Systems

Services used on this project

Shopify Plus Development

Subscription Optimization

Shopify CRO

More work

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