Book a Free Teardown

Equipment

Making complex configuration simple for Condor Cycles.

A premium bicycle retailer with decades of heritage and custom-built bikes configurable across dozens of variations.

Book a Free Teardown
See all work

Shopify 2.0InternationalizationKlarna & Global-e

2.0

Rebuild delivered

Simplified

Complex configuration

International

Localization live

The challenge

Heritage brand, complex product, ageing platform.

Condor Cycles’ store was built on an older version of the platform and lacked the flexibility and performance to support growth. The user experience was strained by product complexity — customers configure bikes across multiple variations before buying.

The digital experience also needed to reflect a premium, heritage brand image, while improving navigation, reducing friction, and increasing conversions across an inherently considered purchase.

Condor Cycles bicycle being ridden on a trail

What we did

Rebuild on 2.0, guided by the actual journey.

Customer journey analysis first, so the structure matched how people really configure a bike.

  • Store redesigned and rebuilt on Shopify 2.0 for a flexible, scalable structure
  • UX refined from customer journey analysis rather than assumption
  • Complex product options made navigable so buyers could decide with confidence
  • Navigation simplified and product page layouts improved
  • Content structure enhanced to support both discovery and education
  • Localization implemented for international customers
  • Flexible payment options integrated to reduce purchase friction
Blueprint illustration of four exploded wireframe layers connected by alignment guides

The results

A premium experience that handles complexity.

With international buyers properly served and friction reduced across the journey.

  • Improved user experience across complex product configurations
  • Increased conversion opportunities through streamlined purchase flows
  • Faster site performance on Shopify 2.0 architecture
  • Enhanced international shopping experience with localization
  • Stronger alignment between brand identity and ecommerce experience

The takeaway

Complex products don't need simpler options. They need a clearer path through the ones they have.

Built with

The stack.

Shopify 2.0KlarnaGlobal-eLiquidHTML/CSS/JavaScriptUX & UI DesignCROPerformance Optimization

Services used on this project

UX & UI Design

Explore →

Shopify Plus Development

Explore →

Speed Optimization

Explore →

More work

Similar projects.

Equipment

Solar Scooters

Custom

Read the case study →

Jewellery

Hearts of London

Bespoke

Read the case study →

Fashion & Apparel

TRENDYGOLF

Multi-market

Read the case study →

See all projects