Supplements & Wellness
A supplement brand known as AfterDrink on Amazon, rebuilt as Omre with its own identity, store, and subscription model.
ShopifyBrand identitySubscriptions
Conversion rate
Average order value
Revenue established
The challenge
The brand relied entirely on Amazon, which capped margins and meant no control over the customer experience or relationship. Moving direct-to-consumer required building an ecommerce presence from nothing.
It also required a complete identity refresh — AfterDrink described a single product, while the ambition was broader wellness positioning. Subscriptions and conversion optimization both had to be built in from the start rather than added later.
What we did
The rebrand and the build ran together so the store expressed the positioning rather than decorating it.
The results
With better margins than the Amazon model and a direct relationship with the customer.
The takeaway
More work
