Jewellery
A bespoke jewellery brand selling custom diamond engagement rings by showroom appointment, moving to a fully transactional Shopify Plus store.
Shopify PlusCustom integrationRapNet diamond directory
To full ecommerce
Diamond directory integration
Step-by-step customization
The challenge
The existing website worked as a lead generation tool — customers booked appointments rather than buying. Moving to a transactional model meant preserving a highly personal service while removing the requirement to visit a showroom.
Two problems made that hard. Custom jewellery configuration is genuinely complex, and simplifying it without losing the craft is delicate. And trust matters more here than almost anywhere — these are high-value purchases made without ever holding the product.
What we did
The configurator had to feel like being helped rather than being handed a form.
The results
Without losing the consultation model that made the brand work in the first place.
The takeaway
More work
