Fashion & Apparel
A globally recognised lifestyle and streetwear brand scaling fast on Shopify Plus, where catalogue complexity was making a strong brand harder to buy from.
Shopify PlusUX & ecommerce strategyiOS app design
Conversion rate
Mobile conversions
Average order value
The challenge
KITH serves men, women, and children across a rapidly growing digital footprint on Shopify Plus. As the brand scaled, the ecommerce experience accumulated complexity — navigation strained across devices, and storytelling and content structure had drifted out of consistency between pages.
A large catalogue and high content volume also made deployment slow, and the connection between brand identity and the shopping experience had weakened. The platform needed preparing for limited product drops and deeper mobile engagement.
What we did
A full ecommerce audit produced the roadmap; UX and content architecture work followed it.
The results
With mobile conversions up 50% and average order value up 15% alongside it.
The takeaway
More work
