Fashion & Apparel
A menswear brand with strong traffic, a solid product, and a website that had never been optimized through consistent testing.
ShopifyCRO & A/B testing+$455K in first 90 days
New annual revenue
In the first 90 days
Lifted via tested upsells
The challenge
Twillory is known for performance-driven dress shirts and modern workwear, with an established presence and steady traffic. But the site had never been through a structured CRO process — interface components were dated, and improvements happened by opinion rather than evidence.
Two gaps stood out. First-time visitors couldn’t quickly tell what made the brand different, so time on site wasn’t translating into orders. And there were almost no mechanisms for increasing order value once someone had decided to buy.
What we did
Interface components were improved gradually rather than in one rebuild, with each change tested before it stayed.
The results
With $455K of it arriving inside the first 90 days — early wins that funded the rest of the programme.
The takeaway
More work
