Book a Free Teardown

Fashion & Apparel

How a pre-peak sprint grew TYR's revenue 25% year on year.

A performance brand across swim, training, and footwear, with a complex catalogue and peak season approaching fast.

Book a Free Teardown
See all work

ShopifyCRO & performance sprint+37% orders

+25%

Peak season revenue, YoY

+37%

Orders, YoY

Speed

Stability under peak traffic

The challenge

A large catalogue, high merchandising activity, and no time for a rebuild.

TYR’s Shopify setup supported a complex product taxonomy, but navigation hierarchy, tagging, and search logic lacked consistency — creating friction in discovery and inefficiency in browsing, filtering, and evaluation.

Performance was also suffering from unused code and inefficient asset delivery. With peak season approaching, everything had to be addressed quickly and without destabilising a system that was about to carry its heaviest traffic of the year.

tyr training footwear

What we did

A focused sprint inside the existing system.

High-impact work only, prioritised for discovery, flow, and performance while keeping the system stable.

  • Navigation restructured to create clearer entry points into key collections
  • Product taxonomy standardized to improve filtering accuracy and scalability
  • Search refined to deliver more relevant results and reduce drop-off
  • Listing and product pages improved — consistent information, better filtering, clearer pricing
  • Add-to-cart made more accessible to maintain purchase momentum
  • Cart optimized for less friction and clearer pricing visibility
  • Unused scripts removed and assets optimized for speed under load
Blueprint illustration of a tall layer stack compressed into fewer layers beside a timer arc

The results

+25% revenue and +37% orders, year on year.

Delivered in time for peak, without a redesign and without destabilising the platform.

  • +25% year-over-year revenue growth during peak season
  • +37% increase in total orders compared to the previous year
  • Improved product discovery through optimized navigation and search
  • Reduced friction across product and cart experience
  • Enhanced site speed and stability under high-traffic conditions

The takeaway

Before peak season, the right question isn't what could we rebuild — it's what can we fix that will still be standing in November.

Built with

The stack.

ShopifyShopify Search & DiscoveryMicrosoft ClarityGoogle AnalyticsLighthouseLiquidHTML/CSS/JavaScriptCROPerformance Optimization

Services used on this project

Shopify CRO

Explore →

Speed Optimization

Explore →

UX & UI Design

Explore →

More work

Similar projects.

Fashion & Apparel

Twillory

+$5.4M

Read the case study →

Fashion & Apparel

KITH

+235%

Read the case study →

Fashion & Apparel

TRENDYGOLF

Multi-market

Read the case study →

See all projects