Supplements & Wellness
A supplement brand running fifteen separate product funnels, each with its own traffic, audience, and performance profile — optimized without redesigning any of them.
ShopifyCRO & A/B testing37 successful tests
New annual revenue
Successful A/B tests
Product funnels optimized
The challenge
Luma Nutrition sells all-natural, science-backed supplements, with each product supported by its own dedicated funnel — landing pages, advertorials, and product pages. Fifteen of them, each with different traffic sources, audience behaviour, and performance metrics.
That structure made optimization genuinely risky. A change that helped one funnel could quietly hurt another, and with paid traffic running against all of them, there was no version of “let’s redesign and see” that wouldn’t cost real money. Offer structures, pricing, and the returning-customer experience all had headroom — but only if it could be improved without disruption.
What we did
We used existing performance data as the baseline and improved through structured testing rather than rebuilding anything.
The results
Thirty-seven successful tests compounding across every funnel, with the biggest gains coming from offer structure rather than page design.
The takeaway
More work
