Food & Beverage
A fast-growing plant-based snack brand needing a storefront as distinctive as the packaging, with retention built into the purchase flow.
ShopifyCustom themeRecharge
Theme built from scratch
Cart experience
Order value via cart features
The challenge
The existing online experience needed to better reflect the brand’s identity while supporting growth — a unique, engaging storefront capable of handling increasing traffic and product demand.
The brand also needed improvements in retention and average order value, which meant introducing subscriptions and optimizing the purchase journey without adding friction or complexity to a fundamentally simple product.

What we did
A fully bespoke theme, with conversion mechanics designed into the cart rather than bolted onto it.

The results
With a storefront that finally looks like the brand it belongs to.
The takeaway
More work