Food & Beverage

A bespoke theme and subscription model for Hippeas.

A fast-growing plant-based snack brand needing a storefront as distinctive as the packaging, with retention built into the purchase flow.

ShopifyCustom themeRecharge

Bespoke

Theme built from scratch

Dynamic

Cart experience

Higher

Order value via cart features

The challenge

A vibrant brand inside a template that flattened it.

The existing online experience needed to better reflect the brand’s identity while supporting growth — a unique, engaging storefront capable of handling increasing traffic and product demand.

The brand also needed improvements in retention and average order value, which meant introducing subscriptions and optimizing the purchase journey without adding friction or complexity to a fundamentally simple product.

Hippeas chickpea puff snack packs

What we did

Build it from the ground up, then remove the friction.

A fully bespoke theme, with conversion mechanics designed into the cart rather than bolted onto it.

Blueprint illustration of a parcel passing through three sequential checkout gates

The results

Higher order value and stronger retention.

With a storefront that finally looks like the brand it belongs to.

The takeaway

The cart is the most under-designed page in ecommerce, and one of the few where a small change moves order value immediately.

Built with

The stack.

ShopifyRechargeLiquidHTML/CSS/JavaScriptUX & UI DesignCROCustom ThemeSubscription Systems

Services used on this project

Shopify Plus Development

Subscription Optimization

Checkout Optimization

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