Beauty & Skincare
A microbiome-balancing body care brand with strong retail presence, needing its DTC store to communicate as well as its shelf position did.
ShopifyTheme migrationUX & CRO
Conversion rate
Average order value
Full rebuild required
The challenge
Luna Daily had genuine authority in its category, but the store didn’t fully communicate its value or guide visitors through the buying journey. Product discovery, usability, and storytelling all needed work.
The constraint was that a full rebuild wasn’t the right answer — the site needed better performance and flexibility while maintaining continuity for existing customers, which ruled out starting again.
What we did
Migrating to a more flexible theme unlocked the improvements without the cost and risk of a rebuild.
The results
On a more flexible foundation that made every subsequent improvement cheaper to ship.
The takeaway
More work
