Oral Care
A subscription-driven oral care brand where every minor update required heavy development, slowing product launches to the speed of the engineering queue.
Shopify PlusPlatform migrationSubscription optimization
Time-to-market for launches
Historical data migrated
Developer dependency
The challenge
quip’s bespoke platform required significant development effort for even minor updates. Product launches waited on engineering, and manual coding created operational inefficiency that grew with the business.
Migrating meant moving a large volume of historical data while keeping the customer experience seamless — particularly for the subscription model that the business runs on and that customers were actively using throughout.
What we did
Detailed data mapping came first, because subscription continuity was non-negotiable.
The results
With subscription revenue intact through the transition and a platform the team could actually operate.
The takeaway
More work
