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Household

Migrating a complex subscription business with zero downtime.

An eco-friendly household brand built on subscription laundry products, outgrowing a custom platform while recurring revenue ran through it every day.

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Shopify PlusSubscription migrationMulti-store international

Zero

Disruption to operations

Intact

Subscription revenue preserved

Multi

International markets live

The challenge

The riskiest thing to migrate is the thing paying the bills.

Tru Earth’s existing platform struggled to support increasing demand and lacked the scalability required for continued growth. The obvious fix was replatforming; the obstacle was what replatforming would touch.

The subscription system is the core of the business, carrying live recurring revenue. Migrating it — along with large volumes of customer, product, and order data — had to happen with zero disruption. The brand also needed to serve multiple international markets properly.

tru earth laundry

What we did

Plan it so nothing visible happens.

Structured migration with the subscription data mapped before anything else moved.

  • Migration to Shopify Plus with a carefully planned, structured data migration
  • All records transferred accurately with business continuity maintained
  • Subscription data mapped and migrated to preserve recurring revenue streams
  • Multi-store setup implemented for tailored regional experiences
  • Consistent brand identity maintained across every market
  • A stable, scalable foundation delivered for ongoing growth
Blueprint illustration of data blocks crossing a bridge between two platforms

The results

Seamless migration, uninterrupted revenue.

The best possible outcome for this kind of project is that customers never noticed it happened.

  • Seamless migration with no disruption to business operations
  • Complex subscription system migrated intact, protecting core revenue
  • Improved scalability to handle growing demand and traffic
  • Enhanced international experience through multi-store setup
  • Stronger foundation for long-term growth and performance

The takeaway

For a subscription business, the migration success metric isn't speed or budget. It's that nobody's card stopped being charged.

Built with

The stack.

Shopify PlusKlaviyoStay.aiLoop ReturnsLiquidHTML/CSS/JavaScriptData MigrationSubscription Systems

Services used on this project

Shopify Migration

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Subscription Optimization

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Shopify Plus Development

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