Fashion & Apparel

A multi-market migration to Shopify 2.0.

A global golf apparel brand operating in the UK and USA, held back by a platform without the features a modern store needs.

Shopify 2.0Platform migrationMulti-store international

Multi-store

International setup

Quick-buy

And wishlist added

Faster

Performance and flexibility

The challenge

A growing international business on a platform missing the basics.

The existing platform created limitations in performance, flexibility, and content management. The site lacked key ecommerce features — quick purchase options, efficient reporting, and easy campaign and content management.

With growing international demand, the brand needed a scalable solution capable of supporting multiple markets while improving the overall journey and conversion flow.

TRENDYGOLF golf apparel worn on a course

What we did

Migrate, then add what was missing.

A bespoke theme on 2.0, with the features the old platform couldn’t support built in from the start.

Blueprint illustration of data blocks crossing a bridge between two platforms

The results

A platform that supports international growth.

With the purchase journey simplified and engagement tools finally in place.

The takeaway

Multi-market isn't a translation problem. It's a structure problem — and structure is decided during migration, not after it.

Built with

The stack.

Shopify 2.0KlaviyoYotpoCovet PicsLiquidHTML/CSS/JavaScriptUX & UI DesignCustom Theme

Services used on this project

Shopify Migration

Shopify Plus Development

Shopify CRO

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