Fashion & Apparel
An activewear brand transitioning from Balance Athletica to Vitality, needing a storefront that carried the equity forward while performing considerably better.
Shopify PlusPersonalization+27% page-load speed
Conversion rate
Average order value
Page-load speed
The challenge
The existing experience was outdated, difficult to navigate, and inconsistent with the brand’s identity — friction that was costing both satisfaction and retention for a community-driven brand where both matter more than usual.
At the same time the business was moving from Balance Athletica to Vitality, which meant maintaining brand equity through a transition while introducing a refreshed experience. Product drops needed support, navigation needed rethinking, and the journey needed to feel personal rather than generic.
What we did
A discovery phase defined the structure; personalization and testing refined it continuously afterwards.
The results
With order value, speed, and personalized revenue all improving alongside the rebrand.
The takeaway
More work
