Beauty & Skincare
A beauty brand growing through paid acquisition, where holding conversion rate was the difference between profitable growth and burning budget.
ShopifyCRO & funnel optimization+$2.4M new annual revenue
Conversion rate
New annual revenue
Up via bundles and upsells
The challenge
FlutterHabit was scaling fast through paid channels. As spend increased, maintaining conversion rate stopped being an optimization exercise and became the thing that determined whether growth was profitable at all.
The site also had to perform across a widening range of traffic sources, each arriving with different intent and expectations. There was no structured optimization across key touchpoints, and both conversion rate and average order value had clear headroom.
What we did
A comprehensive CRO programme covering every page a paid visitor could touch.
The results
Paid traffic converting substantially better across every channel, with order value rising alongside it.
The takeaway
More work
